Beat the Long ATM Queues: Book a Guy to Stand For You


In the land of ‘jugaad’, a startup from the city of Djinns has come up with another brilliant idea to tackle the menacing queues outside ATMs and save your time in exchange for some moolah! (or for 13 times a dime).

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Since the government demonetised two of the largest currency notes on November 8, a majority of the population has been lining up in front of banks and ATMs to procure either the new currency or old currency which is still a legal tender.

Now you can book a guy to stand in a bank or ATM queue for as low as Rs. 90.

To escape the never ending queues in New Delhi, a startup called ‘BookMyChotu‘ is offering help to the citizenry starting at Rs. 90 per hour.

The year-old startup primarily offers domestic help for various services such as shifting, pre-party cleaning, post-house party cleaning, grocery shopping, market help and help in religious or other get together.

But due to the sudden shift in the kind of help required by the people, they have extended their services to cater to the woes regarding the long queues outside ATMs.

“We started off as a domestic help service on an on-demand basis, but after the demonetisation, we received a lot of queries from customers regarding whether or not the hired help will stand in a queue instead of them,” said Satjeet Singh Bedi, co-founder and CEO of BookMyChotu.

How Does the Service Work? Is it Safe?

Just when we thought it’s the mobile wallet companies are going to benefit the most from demonetisation; enter ‘BookMyChotu’,  which will help you procure cash from an ATM without you investing (rather wasting) your time standing in the long queue.

The domestic help will not withdraw cash for you but will maintain a place for you in the queue for as long as it takes and you can pay him according to the hours he has put into completing your chore.

“Handing over bank account credentials like ATM pin or handing over cheque books to the domestic help is a strict no — providing such a service is both impractical and illegal. We’ve even instructed the guys working for us not to accept cards and pins from customers,” Satjeet Singh Bedi added.

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Co-Founders Govin Kandhari (L) and Satjeet Singh Bedi (R)

You can avail house hold help on an hourly basis. Packages start from Rs.90 for an hour and extend up to 8 hours, which is worth Rs.550.

Clearing the air surrounding the word ‘Chotu’ in the company’s name, the website clearly states that “Chotu is just a name and the same is being used for branding purposes. We have no intention to hurt anyone’s sentiments. All Chotus/Helpers are above the age of 18, and they have no objection with this name.”

Considering how often the word ‘Chotu’ is flung around while addressing one’s household help in the national capital, the branding seems spot on.

The company claims to conduct police verification of their provided household helps via a third party but have also put a disclaimer on their website stating that one should check the ‘Chotu’ before and after the job and that the customer is responsible for their precious items.

How Can I Book a Chotu?

Booking a domestic help for your needs on an hourly basis is relatively simple. You can either log onto their website and fill in some basic details to avail the service or call them on booking number available on the website.

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We recommend booking the service well in advance because confirmation can take some time. You’ll receive an email or call confirming your booking.

The service is currently available in the National Capital Region.

The company has confirmed plans to expand their service to other cities as they’re currently in talks with a few investors for the initial funding round.

“Everyone is busy with a lot of things our day to day life and standing in ATM lines for hours at end isn’t something that can be well adjusted in our busy schedules. Towards this end, we wish to help and are privileged to be able to provide this service to the citizens at such a crucial time,” said Satjeet Singh Bedi.

At a time when a lot of companies are coming out with technical solutions to the problems faced by people due to demonetisation, this is an unprecedented move to tackle real-life problems via real-life help.

The above article may contain affiliate links which help support Guiding Tech. However, it does not affect our editorial integrity. The content remains unbiased and authentic.

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Bike enthusiast, traveller, ManUtd follower, army brat, word-smith; Delhi University, Asian College of Journalism, Cardiff University alumnus; a journalist breathing tech these days.