The Telecom Regulatory Authority of India (TRAI) has finally heard our howls of agony while putting up with auto-playing video ads. In a recent interview with the Times of India, TRAI chairman RS Sharma expressed concern over the issue and said they are ready to take action against offending parties.
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Broadband and FUPs
The bane of the issue with auto-playing videos is bandwidth. In India, bandwidth is still not as cheap as its Western counterparts, so the issue cannot be taken lightly. TRAI has finally reacted to an on-going discussion about how these videos can consume precious bandwidth and pushes their usage above the capped monthly limit (which is known as FUP or Fair Usage Policy in India).
I am concerned with this involuntary download which actually consumes data from the internet packs. This is bad. – RS Sharma
The issue is not limited to broadband or mobile users, it’s present across the board. But this is the first time that TRAI has spoken against the issue, even though online surveys have showed the growing dissatisfaction against video ads.
TRAI’s statement will perhaps let players like Facebook know that they simply can’t go about implementing such features without inviting ire from regulatory authorities.
Publishers Hate Ad Blockers
Another thing that has irked users in recent times is the ability to block users on certain sites who use ad blockers. Publishers are understandably using this move to justify that their means of earning are hampered with the growth of ad-blockers, but users are complaining that these ads are obtrusive in nature and those which have auto-playing videos consume precious bandwidth.
TRAI officials are working on this, but I think we should work at a much more furious rate. We will be able to come up with some response quickly. – RS Sharma
Sharma also hinted at the possibilities of working with these companies to implement technological solutions, if they exist.