One day Dr. Dre and Jimmy Iovine, co-founders of Beats Electronics, said “Let there be classy headphones”, and so the prolific Beats by Dr. Dre Studio Headphones were born. Soon after, these audio industry tycoons thought, “If only there were a smart music app that really responded to individual taste.” And presto, Beats Music was introduced into the music-streaming world.
The company that was recently acquired by Apple in a massive $3 billion dollar deal, provides supreme music streaming across all mobile platforms. This is the largest acquisition in Apple’s history. With this investment, CEO Tim Cook plans for Apple to “continue to create the most innovative music products and services in the world”. Dr. Dre and Jimmy Iovine have joined Apple in the pursuit of serving music lovers everywhere.
So what does this app have that others lack? Should you really download Beats Music right now? Let’s take a peek into the magical universe that is Beats.
Also on Guiding Tech
1. The Swagú
First of all, as Kanye would so eloquently say, the Beats Music App is simply dripping swagú. Instead of a boring questionnaire, you start off defining your music taste with a fun, colorful bubble-popping exercise. Enlarge the bubbles you like, pop the ones you don’t. As expected, this Beats product looks and feels good.
But are nice visuals and a high-profile reputation enough to make the switch, on top of shouldering the mandatory subscription fee? Surely, there must be more to it than that.
2. The Sentence
One of the most exciting features of the app itself is a music discovery tool called The Sentence. Select from dozens of settings and genres to create a scenario that fits your mood, and Beats will come up with a playlist for you.
Do you love or hate a song that’s playing? Tell the app and it will take your input into future consideration. One thing that Beats certainly has over other popular music apps like Spotify or Pandora is its improved ability to learn what you want to hear and come up with new suggestions.
3. The Interaction
To bring the human element back into music technology, Beats staffs a team of curators to help guide individual music picks. Moreover, there is a notable amount of artist and celebrity participation. For example, when looking up Ed Sheeran you might find not only music by him, but music he listens to and recommends.
This adds a whole new social element to music – not only can you follow your friends and easily share your music on all the regular social media, but you can also rock out to a playlist of summer dance party music handpicked by Ellen DeGeneres.
The Full Beats Experience
Make your music available offline, follow artists you love, and discover new music every day. Interact with expert curators and browse a large selection of high-quality songs with ad-free streaming. These are only some of the perks that come with the full Beats experience.
Beats Music is currently available in the U.S. for all mobile carriers and on the web. Subscription is required: the standard fee is $9.99/month or $99.99/year. AT&T customers may be eligible for a 3 month trial and special rates.