Nokia marks its entry into the Android market in India with the launch of its new mid-level Android smartphones — Nokia 6, Nokia 5 and Nokia 3 — at an event in New Delhi on Tuesday.
Android-based Nokia phones were first unveiled by HMD Global — who currently own the license to brand and distribute Nokia phones — at the Mobile World Congress 2017 in Barcelona earlier this year.
Soon after the reveal, the Nokia 6 was launched in the Chinese market where it received an overwhelming response, selling 250k units within the first 24 hours.
Even though Nokia has already launched its Android smartphones globally, this launch has received much fanfare as Nokia and India share a bit of history.
Before its sad demise, Nokia was a household name in India and was considered by far the best mobile phone company by the citizenry — owing to its sturdy built and amazing battery life.
Talking at the event, Pekka Rantala, Chief Marketing Office of HMD said, “We’re not into the Gigahertz or Megapixel race; we’re more of a reliable brand,” and the Indian audience might as well treat this as the homecoming of their favourite mobile brand from yesteryears.
The Nokia 6 comes with a 5.5-inch Full HD display, powered by Snapdragon 430 SoC, features 4GB RAM, 64GB built-in storage, sports a 16MP rear and 8MP front camera, backed by 3000mAh battery and runs on Android Nougat.
The unibody Nokia 6 is made of a single block of aluminium 6000 series and hence will be as sturdy a device that the brand name is known to produce.
It will come for a price of Rs.14,999 and will be available exclusively via Amazon in four colours — Matte Black, Silver, Tempered Blue and Copper. Registrations open on July 14, 2017.
The Nokia 5 comes with a 5.2-inch HD display, powered by Snapdragon 430 SoC, features 2GB RAM, 16GB built-in storage, sports a 13MP rear and 8MP front camera, backed by 3000mAh battery and runs on Android Nougat.
It will come for a price of Rs.12,899 and will be available only in the offline markets in four colours — Matte Black, Silver, Tempered Blue and Copper. Pre-bookings start July 7, 2017.
The Nokia 3 comes with a 5-inch HD display, powered by Mediatek MTK 6737 SoC, features 2GB RAM, 16GB built-in storage, sports a 8MP front and rear camera, backed by 2650mAh battery and runs on Android Nougat.
It will come for a price of Rs.9,499 and will be available only in the offline markets in four colours — Matte Black, Silver White, Tempered Blue and Copper White — from June 16, 2017.
The Android-powered Nokia devices have been launched alongside offers on all of them — check them out below.
The new Nokia 6 is available with a special offer – Prime members get Rs. 1000 back when they purchase the device using Amazon Pay balance and all Nokia 6 customers get 80% off on Kindle eBooks up to Rs.300.
Also on the new Nokia 6, using a single sign-on to pre-installed Amazon apps and deals widget, consumers get easy access to their personalised deals, content, order history, wish list, and shipment update.
Amazon Prime Members can also effortlessly access tens of thousands of movies and TV shows, over 3 million eBooks, a free one and two-day shipping and so much more.
In addition, Vodafone consumers will get 10GB data per month at Rs. 249 per month for 5 months on their Nokia 6. Consumers will also get Rs. 2500 off (Rs. 1800 on hotels and Rs.700 off on domestic flights) on Makemytrip.com
Vodafone consumers will get 5GB data per month at Rs. 149 per month for 3 months on their Nokia 5. Consumers will also get Rs. 2500 off (Rs. 1800 on hotels and Rs.700 off on domestic flights) on Makemytrip.com
Vodafone consumers will get 5GB data per month @ Rs. 149 per month for 3 months on their Nokia 3. Consumers will also get Rs. 2500 off (Rs. 1800 on hotels and Rs.700 off on domestic flights) on Makemytrip.com
“The new line-up comprising the Nokia 6, Nokia 5 and the Nokia 3 is visually stunning and will always be available out-of-the-box with the latest and pure version of Android. We intend to provide a great user experience while living up to the Nokia brand promise of simplicity, trust, reliability and quality,” said Ajey Mehta, VP India, HMD Global.
Nokia re-entering the Indian market with budget-sized devices makes a lot of sense since their first aim here is to rebuild their ‘reliable’ brand image in the country.
The feedback these devices receive will be a yardstick to take forward Nokia’s strategy to make a stronghold in developing nations like India once again.