Chinese smartphone company, Xiaomi, unveiled a new budget smartphone — Redmi 4A — for the Indian market at an event in New Delhi on March 20, 2017, for Rs.5,999.
Xiaomi has been trying to strengthen its stronghold in the Indian market of budget smartphones and has made quite a name for itself in the segment as its last launch — Redmi Note 4 — registered significant sales and so did its predecessor last year.
The new device will go on sale on March 23, 2017, at noon exclusively on Amazon and Mi online store.
Xiaomi has become immensely popular in the Indian budget smartphone market primarily due to the specs it provides for the cost.
“Each one of our Redmi devices has raised the bar of what smartphones can do and completely changed the game in each of their respective price segments. We are confident that Redmi 4A will redefine the affordable smartphone market in this price segment,” said Manu Jain, VP and Managing Director, Xiaomi India.
The device is powered by Qualcomm’s quad-core Snapdragon 425 SoC which clocks at 1.4GHz and is supported by Adreno 308 GPU.
Display and Camera
The Redmi 4A features a 5-inch HD display. The device sports a 13MP rear camera with LED flash and 5MP front camera setup.
Memory and Storage
Xiaomi Redmi 4A comes with 2GB RAM and 16GB of internal storage expandable via microSD card up to 128GB.
Battery and OS
Xiaomi’s new Redmi 4A will be backed by a 3120mAh battery and will run Android Marshmallow with MIUI 8.
Colours and IR Blaster
The device will be launched in three colour variants: Dark Grey, Gold and Rose Gold. It also sports a dual-sim 4G support and an IR blaster which enables the device to be used as a remote control for Television, music system, air conditioner and other IR receiver-enabled devices.
With the new device, the Chinese OEM will be looking to gain an increased market share — especially in the sub-Rs. 10,000 category — as on paper the device seems to do justice to its cost.
The company has also announced that the successor for Xiaomi Redmi 3S will also be unveiled soon.
Oh and by the way, the successor to Redmi 3S is coming soon! How soon? You are just gonna have to wait 🙂 pic.twitter.com/R3uxDRAqN5
— Redmi India (@RedmiIndia) March 20, 2017
Xiaomi also announced that they’ll be setting up another manufacturing unit in India. According to the company, 75 percent of Xiaomi devices sold in the country were being manufactured in their first manufacturing plant and a second manufacturing plant will take up that percentage to 95.