Facebook’s Job Postings Can Hurt LinkedIn’s Growth Prospects

After updating their video algorithm to enhance the user experience, on Thursday, Facebook rolled out an update to their platform, which would allow business pages to post jobs that can be applied for directly from the social networking site.

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LinkedIn is already in the business of providing companies with a platform to hire people and Facebook’s new update is aimed at doing the same, only to a larger audience.

The update allows recruiters to review applications and contact prospective candidates directly via Facebook Messenger.

“Businesses and people already use Facebook to fill and find jobs, so we’re rolling out new features that allow job posting and application directly on Facebook. This new experience will help businesses find qualified people where they’re already spending their time — on Facebook and on mobile,” the company stated.

How is Facebook Going to Hurt LinkedIn’s Business?

LinkedIn has been in business for the past couple of years and is also considered a social network for professionals. The Microsoft-owned company isn’t really a place where unemployed people search for jobs, rather has become a place where employed ones look for better opportunities.

Source: Wikimedia

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Facebook’s hiring mechanism works via a business page’s status update composer and the update will be served to people on their news feed. Facebook can earn advertisement money from businesses who wish their job post to reach a wider audience.

This might eventually harm LinkedIn’s job postings as companies opt to find employees on Facebook, which undoubtedly has a bigger audience.

Facebook’s Billion Plus v/s LinkedIn’s Half-Billion

LinkedIn unarguably has a big user base at 467 million, but it’s almost one-fourth the size of Facebook’s ginormous 1.8 billion-strong user base.

Given the sheer strength of Facebook, any business would like to widen their scope of finding prospective candidates and is likely to spend money on the billion-strong social network.

“Job posts may appear in their News Feed, in the new bookmark for jobs, and alongside other posts on business Pages. When they click on the Apply Now button, a form will open that’s pre-populated with information from their profile on Facebook. Applicants can always review and edit their information before submitting it,” the company adds.

Also, Facebook users are more active on the platform for various reasons ranging from following the news to updates from their favourite celebrity as well as from their close friends and if they find a job they’d like to work at the same time — they’ll surely go ahead and apply for that.

The job postings will be made available under a separate tab called Jobs.

This feature is currently only being rolled out in US and Canada, and businesses based out of these two countries will get access to it in the next few weeks. There has been no official comment about a global roll-out.

Although some people are sceptical about their employers getting a chance to skim through their life on social media channels, this might end up people either cleaning up their profile or maybe Facebook will allow its users to show only as much as they wish to on a professional level in further updates.

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