Like the dream of a drone that Lily was, the company has pulled the plug on the production of their tech and is now going to start processing refunds for the customers who had pre-ordered them.
Introduced in 2015, the concept was well received and even managed to achieve a whopping $34 million in pre-sale orders at $899 per piece of equipment.
At the time of its announcement, the Lily Drone seems quite an exciting innovation. Unlike other drone-based cameras, the Lily camera didn’t even need a controller to fly.
You could simply throw it in the air, and it hovers over you recording your hikes, runs and other adventurous activities.
Lily received a CES award for innovation in January 2016 but is not going to see the light of the day.
“In the past year, the Lily family has had many ups and downs. We have been delighted by the steady advancements in the quality of our product, but at the same time, we have been racing against a clock of ever-diminishing funds,” said Antoine and Henry, Lily drone founders.
“Over the past few months, we have tried to secure financing in order to unlock our manufacturing line and ship our first units — but have been unable to do this. As a result, we are deeply saddened to say that we are planning to wind down the company and offer refunds to customers,” they added.
The company will be refunding its customers over the next 60 days to the payment card used for the original transaction. Customers who have changed their card since can fill out this form which will enable the company to refund the amount by either Paypal or Cheque.
The company had earlier developed prototypes of the Lily drone and even started a beta tester programme. The drones were widely anticipated to be shipped early 2017, but that’s just a dream now.
Although delivery dates have been pushed back by the company a couple of times, now they’ve decided to shut down completely due to lack of funds to pursue the project further.