Within a month of the release of one of the most anticipated wireless headsets globally, AirPods have finally emerged as clear winners in the consumer’s list as they’ve taken over Beats as well as Bose in the market share.
Before the AirPods’s launch on December 13, 2016, Beats wireless audio headsets were the top sellers in this category, but their market share has gone down from 24.1% to 15.4% post the launch of Apple’s wireless device.
Apple currently boasts of 26% of the wireless audio market share, competing with the likes of Bose, whose sale also went up from 10.5% to 16.1% since the release of AirPods in the market.
A report by Slice Intelligence, which is based on shoppers’ e-receipts, outlines that Apple’s AirPods faced an unprecedented sale of wireless headphones in 2016, even trumping sales on Black Friday.
The report also pointed out that 75% of headphones sold in the US market this holiday season were wireless.
At $159, the AirPods might look relatively cheap, but there are a lot of other Beats and Bose devices that offer better sound quality than their Apple counterpart for a bit more bucks.
Other wireless headset manufacturers, like Jaybird and Plantronics, saw a steep decline in sales of their wireless tech after the release of AirPods as their market share dipped from 7.5% to 2.5% and 7.8% to 2.2%, respectively, within weeks.
LG, Sennheiser, Skullcandy and Samsung already had a very little market share in terms of sales of their wireless headsets, which has further declined.
Beats Electronics was sold to Apple Inc. in a $3 billion deal in 2014. So, it essentially means that currently, Apple holds around 41.4% of the market share in wireless headsets, with its sole competitor in Bose Audio.