The Finnish smartphone giant which once ruled the pockets and hearts of millions worldwide and was the undisputed leader of the market is now speculated to be ready to launch its first Android-based smartphone in the market — the Nokia D1C — more than a year after the same technology they failed to embrace made their devices obsolete.
The device is reportedly going to be launched in late February or early March at the Mobile World Congress 2017 and will be launched in two variants — a 2GB and 3GB for Rs 9,999 and 12,999, respectively.
Nokia has partnered with HMD Global, who have obtained a 10-year brand licensing deal with the smartphone manufacturer for its phones and tablets.
Nokia has lived a riches to rags story as a global market leader in the mobile phone segment and is now all set to capture the market again with its new partnership. Nokia 1DC is going to be the first one from an array of devices that the company is planning to launch in 2017, to recapture its market share and also the trust of its customers.
A statement issued earlier this month by Nokia Technology’s interim President, Brad Rodrigues, said, “We’ve been overwhelmed by the enthusiasm shown around the world for the return of the Nokia brand to smartphones. The HMD Global team has the ambition, talent, and resources to bring a new generation of Nokia branded phones to market, and we wish them every success. I’m sure our millions of Nokia fans will be excited to see their new products.”
Nokia D1C Specifications
- The phone is going to run Android Nougat 7.0, out of the box.
- It will be powered by Snapdragon 430 processor and Adreno 505 GPU
- The bigger variant will sport a 5.5″ screen alongwith a 16MP rear camera and 8MP front camera.
- The smaller variant will sport a 5″ screen alongwith a 13MP rear camera and 8MP front camera
- The smaller and bigger variant will also sport 2GB and 3GB RAM, respectively.
Everything else apart, the processor doesn’t seem like a strong contender to shape Nokia’s comeback into the market, but given that they’re targeting sub-Rs. 10,000 market with this device, it’s a sweet deal for anyone who misses Nokia (Connecting People).
Foxcann, who also manufacture Apple’s devices, will be making Nokia phones too.
Nokia has plans to capture one-fifth of the market share by the end of the next year and entering the market with a cheap priced phone is a smart move to push through.